TOUS are a Spanish Jewelry brand, present in 42 Countries with 350 stores around the world. Having just launched a flagship 300sqm store on Regent Street, we were briefed to create their first UK press event.
Johnny Buttons stripped back the first floor to create an environment that was in line with the Fall ‘09 theme of ‘1920’s Glamour’. Inspired by vintage cinema, monochrome and art deco, we used specifically sourced and customized props, clothing and furniture in a way that brought the new jewelry collections to life.

Johnny Buttons then managed an evening cocktail reception with gourmet catering and Spring cocktails.

Result: Over 60 journalists and 100 guests attended with coverage gained across all target media.

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