Working on both the design and execution/implementation of their SS10 press day, it was crucial to ensure that all eighteen brands represented by IPR sat comfortably in one space, enveloped with the same design concept whilst still retaining their own distinctive flair. Utilising the Vinyl Factory, (an underground warehouse space in Soho) we created a minimal modern collective.

An eclectic mix of vintage mannequins was used to showcase the best pieces of each collection. Simple floor signage and bespoke studio lighting enhanced the atmosphere. The rest of the space was styled using a selection of beautiful vintage and industrial furniture. The priority was to ensure a flowing aesthetic, ensuring press walked through the space paying careful attention to every piece.
Designers featured included denim brand of the moment PRPS, Martyn Bal, Prism Eyewear, Julian J Smith and Eudon Choi

“Johnny Buttons consistently do a great job, every detail is considered and we are always very happy with the results.”
Graeme Gaughan, PR Director, IPR

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