Prps Shoreditch Showroom

The premium American denim brand Prps asked us to create a dedicated space within its Shoreditch showroom to launch their S/S 2010 women’s collection – requiring an installation that would lend a feminine edge to their design-conscious yet functional, ‘product with purpose’ brand ethos.

Focusing on PRPS’ uniquely meticulous attention to authentic, worn-in detail for our inspiration, we created a large scale, hand-printed canvas featuring their cherub logo.
Embellished with vintage buttons from Spitalfields Market and treated to give it an aged look, it became the centrepiece for the showroom – a tangible, highly visible piece synonymous with their core brand values.
While a rich array of ropes and canvas strips, each customised with torn ribbons, leather details and vintage laundry bag clips, were used to display the denim collection.

The aesthetic combinations of weathered and embellished, timeless yet simultaneously modern, converged to create feminine overview underscored with an industrial accent - enhancing the natural beauty of the new collection.

Having created the entire installation on-site over a single weekend, the client was so satisfied with the impact that they have since re-installed the same cherub canvas for their concession in Selfridges. It can currently be seen on display, demarking the Prps areas – a key signifier for the emerging brand.

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