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Indigofera
PR FW’09 Press Day: April 2009 Brief: To create an intimate, comfortable and exclusive space for the press and media to preview Indigofera PR’s premium clothing and fashion brands. These include Prps, Martyn Bal, Prism Glasses, Cold Method, Denham, 2K and Nixon Watches. In response to this brief, we transformed a vacant retail space in Soho into a 48-hour pop-up boutique. Bespoke props, redressed walls and a combination of creative lighting solutions recast the space into an environment fitting the new collections. Result:
Over 150 journalists were in attendance over two days, reaching all
key press and targets.
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