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Prps
for Harvey Nichols: November 08 Brief: Refresh and redefine the Prps space at Harvey Nichols, London for the FW’08 collection launch. Using vintage muscle cars as inspiration (1960’s American drag racing), we used industrial chains and old car jump leads to hang the heavy leather jackets and denim. A bespoke wall panel was created from a reclaimed factory ceiling, which were restored and then treated with an oil painted muscle car design. Oversized, rusted mechanic tools and a 3D Prps logo were wrapped with different shades of purple wool for a sumptuous, textured effect. Johnny Buttons succeeded in reconfirming the
exclusivity of the brand and emphasized the handcrafted nature of
the product. We created a bespoke space particularly appealing to
the Prps target market. |
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