Taking cues from Wrangler’s new season collection our concept was heavily influenced by another iconic slice of Americana - the great American road trip and by association biker culture.
In this vein we created two distinct concepts: ‘Feel Pride’ and ‘Call of the Wild’.
Feel Pride involved giant silkscreen prints featuring an abstract American flag and eagle in flight, each print having been stained and treated by hand to give it a warm and weathered feel and bundles of customised vintage paper rolls provided a textual compliment to the collection’s soft leather jackets and worn-in denim.
Call of the Wild, played on emphasising biker imagery – in this case using the image of a motorbike airbrushed onto vintage hessian fabric which were further embellished with embroidered metal beads a highly intricate work, each one taking 12 hours to complete.

Both window concepts successfully brought to life the adventurous spirit and vintage heritage of the FW09 collections, dually enhancing Wranglers image as a brand firmly rooted in the authenticity of it’s heritage whilst also being prepared to twist that history into something fresh and exciting to reignite the period for a contemporary audience.
Sale and Christmas window campaigns then followed.

We have been commissioned to design and produce all the Wrangler Europe and Wrangler Blue Bell window campaigns for 2010 across their retail and wholesale channels.